With more than two-thirds of motorists in the UK now using the internet to buy car, van and motorbike insurance, new guidance has been published to help them identify the right policy for their individual needs.

Produced by insurance industry body the Association of British Insurers (ABI), the "good practice guide" was developed with the help of consumer experts Which? and a selection of leading car insurance comparison sites.

Nick Starling, director of general insurance and health at the ABI, notes that using the internet can enable car insurance customers "to get the best policy at the most competitive price".

"But the ease and speed of going online must be balanced with ensuring that people understand the terms, conditions and cover of the policies they are comparing," he continues.

Some of the areas covered by the guidance include reviewing key features of particular policies, clarifying what features of a motor insurance policy are being sold as add-ons and understanding the level of any voluntary or compulsory excess.

It also includes a referrals section, whereby customers to whom a quote cannot be offered are directed to alternative sources of help, such as specialist motor insurance providers.

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