Taking their vehicle to a garage is considered to be an intimidating experience by over half of female car insurance customers across the country, according to new research.
Car insurance experts from Diamond questioned more than 4,000 female motorists on the subject and discovered that 52 per cent find visiting the garage daunting, while 31 per cent would prefer it if women-only outlets existed.
A third of female car insurance customers quizzed admitted that, if given the choice, they would opt to buy a car from a female, while 60 per cent said they find car salespeople "patronising".
"Today's generation of female motorists are knowledgeable about cars and many do basic servicing themselves," observed Diamond managing director Sian Lewis. "According to our research, over 70 per cent of women know how to check the oil, water and tyre pressure on their car."
However, she suggested, garages exclusively for women might eliminate the intimidating quality of a service area thought of by many as "men's domain".
Diamond's study highlighted that female motorists between the ages of 19 and 25 seem to be least self-assured about taking a vehicle to the garage, while over-55s are the most confident about doing so.
If you enjoyed this post, make sure you subscribe to my RSS feed!

Write a Comment
You must be logged in to post a comment.